‘Fair & Lovely’ Skin Lightening Brand, Popular In South Asia, To Change Name

The Fair & Lovely brand of beauty products, shown here for sale at a store in Mumbai, India, in 2013, is going to change its name.

As the Black Lives Matter movement prompts reckonings about race around the world, India’s most popular skin lightening cream is removing the words ‘fair,’ ‘white’ and ‘light’ from its marketing.

(Image credit: Kuni Takahashi/Bloomberg via Getty Images)

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